Published on : Wednesday, April 18, 2018
Germany witnessed 8, 52,224 visitor overnights in 2017 making for a 13.8 per cent growth over 2016.
Owing to this steady growth, The German National Tourist Office (GNTO) in India forecasts a 5-8 per cent growth in visitor overnights for the year 2018.
With experiential travel becoming the most sought after genre in leisure travel, The GNTO, which focuses on theme based marketing, is promoting ”Culinary Germany-More to explore” as its core global marketing theme this year.
The German National Tourist Office Director for India, Mr Romit Theophilus said that food forms an integral part of any traveller’s itinerary.
With over 5,000 beers from 1,300 breweries, 300 types of bread, 1,500 types of sausage, 13 wine regions, 292 Michelin-starred restaurants and 3,000 to 5,000 Christmas markets Germany is sure to satiate any travelers appetite.
From ‘Pannfisch’ fried fish in the north to green sauce and ‘Bratwurst’ sausages in Central Germany to dumplings, ‘Maultaschen’ pasta pockets and ‘Eisbein’ ham hock in the South- German Cuisine is as diverse as the countries varied landscape.
The travel and tourism sector receives 3.2 million overnight stays to Germany’s inbound tourism.
There are 53 per cent of holidaymakers from abroad say that going to restaurants and cafe’s is one of their favourite things to do” besides sightseeing and ahead of visiting museums and exhibitions.
40 per cent of international guests like to experience typical regional cuisine while on holiday in Germany. The GNTB has defined the campaign’s target audience based on the findings of the GlobalWebIndex which pools data from surveys of internet users based in 40 countries.