Published on : Thursday, September 21, 2017
Ladakh, a small mountainous region in Jammu and Kashmir in India is now celebrating a 4 days tourism festival which promotes the tourism destinations and the culture of Ladakh, organised by the J&K Tourism Department.
The festival was opened with a demonstration from DC office to Leh stadium, the main venue of the event, in which hundreds of locals and tourists participated.
The artists and the locals from many places including Kargil town, Dahanu Village, Zanskar Valley, Nubra Valley and other places showcased their culture and tradition through various dance performances which mesmerized the spectators.
There are some traditional sports activities like polo and archery were also held on the inaugural day. There are about hundreds of the tourists including foreigners witnessed the inaugural ceremony and enjoyed the cultural shows.
Director of Tourism for Jammu and Kashmir, Mahmood A Shah delivered the inaugural address in which he highlighted the tourism potential of the Ladakh region.
He said the 4-day festival is being organized in order to prolong the tourist season in Ladakh. He said the tourist arrivals in the lean month of September start to decrease due to the cold conditions which need to be picked up by organizing activities.
The tourism department of Jammu and Kashmir wants the tourists’ arrivals in September to pick up for which we are organizing this 4-day festival.
The tourists will time up their visits to Leh on this festival which will help us get arrivals in this month. The festival provides an opportunity to present the unique culture of the region.
He said that the incentives have been given to the tourism industry for the construction of hotels, guest houses and paying guest houses.
“The incentive schemes have helped the locals to set up accommodation even in the remote areas in the form of paying guest houses.
14 Corps commander Lt Gen SK Upadhyay, who was the chief guest on the occasion, welcomed the locals and the tourists in his address and pointed out the high security to the travellers.