Indigenous tourism accustoms with Covid-19 by foraying into domestic markets

Tuesday, October 5, 2021

Broome tourism operator Bart Pigram spent a lot of time fishing ever since the coronavirus pandemic closed and disordered Australia’s borders.

Mr. Pigram runs Narlijia cultural tours in the Kimberley town, situated in Western Australia’s far north-west;however, business declined by half, since borders were closed due to COVID-19.

To stay afloat, Mr.Pigram reduced the type of trips he used to offer to a tour of Broome’s mangrove forests.

Visitors get to learn about the teeming native and aquatic life on the mud flats in the World Heritage-listed Roebuck Bay, along with Dreamtime stories, and the tales of Broome’s history as a pearling town.

“I’ve just really fine-tuned one product and committed a few more overheads to actually making that product a really frequent product,”Mr. Pigram said.

“Safer, more enjoyable, more friendly, more kid-friendly, family-friendly, just to get people to spending those two hours with me in Broome,” he added.

Mr.Pigram is a member of the Western Australian Indigenous Tourism Operators Council (WAITOC), which planned a marketing campaign targeting Western Australians to bring visitors back to areas frequented by overseas and interstate tourists.

“We saw an influx of people coming into Broome and the Kimberley region,”Mr. Pigram said.

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