INSETE October 2025 Statistical Bulletin Offers A Comprehensive Look At The Continued Growth And Shifting Trends In Greece’s Short-Term Rental Market

Published on November 29, 2025

The INSETE October 2025 Statistical Bulletin offers a comprehensive overview of Greece’s short-term rental market, highlighting its continued growth and the shifting trends that are shaping its evolution. The report underscores the steady rise in demand for short-term rentals, driven by both domestic and international tourists seeking unique, personalized stays. Key factors behind this growth include the popularity of platforms like Airbnb, which have expanded property owners’ reach to global travelers. The bulletin also explores emerging trends such as the diversification of rental offerings, the spread of short-term rentals to new regions, and the influence of seasonality on rental rates, showcasing how the market is adapting to changing consumer preferences and external economic factors. This in-depth analysis provides valuable insights for stakeholders navigating the evolving landscape of Greece’s tourism and accommodation sectors.

The November 2025 Statistical Bulletin from INSETE presents a detailed analysis of the short-term rental market in Greece, offering insights into the growth and development of accommodations, bed supply, length of stay, and the origin of travelers throughout the year. With a particular focus on October, the data reveals key trends and highlights how the market continues to outperform the previous year, maintaining momentum even as it transitions from peak summer demand to the quieter fall season.

In the months leading up to October, the supply of short-term rental accommodations showed consistent growth. The year started with 2.13 million available accommodations in January, marking a substantial increase of 230,000 compared to the 1.9 million recorded in the same month of 2024. This upward trend continued into February, with the number of accommodations reaching 2.16 million, a rise of 200,000 from the previous year. The steady increase in accommodation supply reflects the growing demand and the expanding capacity of the short-term rental market.

Throughout the second and third quarters, the availability of accommodations continued to rise, culminating in a peak in September with 245,000 units. This represented a 13,000 increase over the 232,000 accommodations available in September 2024. The consistent rise in available accommodations indicates the sector’s continued expansion and its ability to meet the growing demand for short-term rental properties.

However, as expected, October saw a slight seasonal decline, with the total number of accommodations dropping to 234,000. This decline is typical as the market transitions from the high summer season to the fall months. Despite this drop, the number of available accommodations in October remained higher than in the same month of 2024, which recorded 225,000 units. The increase of 9,000 accommodations in October 2025 shows that the supply is still higher compared to the previous year, reflecting the resilience of the short-term rental market.

The trend in bed availability also mirrors this growth. In January, there were 947,000 beds available, up by 102,000 compared to 845,000 in January 2024. February saw an additional increase, with bed availability reaching 961,000, an increase of 84,000 from the previous year. By the third quarter, the number of beds available exceeded one million in multiple months, with the peak occurring in September, when the total reached 1.075 million. This was an increase of 56,000 compared to 1.019 million beds available in September 2024.

Although there was a slight seasonal dip in October, the total number of beds remained strong at 1.03 million, which was 38,000 more than the 992,000 recorded in October 2024. This indicates that, despite the usual seasonal fluctuations, the supply of beds in the short-term rental market remains robust, with capacity levels remaining well above the one-million mark at the beginning of the fall season.

Another important metric highlighted in the Bulletin is the average length of stay, which remained consistent in October 2025 at 3.8 nights, the same as in September 2025 and October 2024. This suggests that the typical traveler’s duration of stay has stabilized at relatively high levels throughout the year. A closer look at the data reveals the following trends in the average length of stay by month:

• January: 3.1 nights (down from 3.2 nights in 2024)
• February: 3.2 nights (down from 3.6 nights)
• March: 3.4 nights (from 3.5 nights)
• April: 3.7 nights (same as 2024)
• May: 3.6 nights (up from 3.4 nights)
• June: 3.8 nights (up from 3.7 nights)
• July: 4.1 nights (same as 2024)
• August: 4.2 nights (the highest value of the year)
• September: 3.8 nights
• October: 3.8 nights

The data shows that the length of stay fluctuated throughout the year but remained consistently high, especially in the summer months, with August seeing the highest average of 4.2 nights. By the fall, the length of stay stabilized at 3.8 nights, which is in line with the previous year.

The Bulletin also provides a breakdown of the origin of travelers, with a significant shift towards international visitors in 2025. In January, 60% of travelers were from abroad, while 40% were domestic visitors. This marks a clear trend towards the increasing dominance of foreign travelers, which began in mid-2024 and continued into 2025. This trend is evident in the overall data, which highlights the continued growth of international tourism and the increasing appeal of Greece as a destination for foreign visitors.

The October data offers a more detailed geographic breakdown of traveler origins, covering a wide range of regions, including the EU-27, the Eurozone, non-EU countries, and other international destinations. While the specific percentages are not included in the main body of the report, the data indicates that the short-term rental market continues to attract a substantial number of international travelers. At the same time, domestic tourism remains steady, with the share of local travelers maintaining a stable presence in the market.

The INSETE October 2025 Statistical Bulletin highlights the continued growth and shifting trends in Greece’s short-term rental market, driven by increasing global demand, the rise of diverse rental offerings, and expanding regional coverage. This growth reflects the sector’s adaptability to changing consumer preferences and external economic factors.

Overall, the findings from INSETE’s November 2025 report confirm that the short-term rental market in Greece continues to thrive, with significant increases in accommodation availability, bed supply, and average length of stay. The growing international appeal of Greece as a destination, coupled with the stable demand from domestic travelers, demonstrates the resilience and continued expansion of the country’s tourism sector. The steady growth in these key metrics positions Greece’s short-term rental market as a key player in the global travel industry.