Published on : Saturday, February 6, 2021
InterContinental Hotels Group has rebranded as IHG Hotels & Resorts ahead of the return to international travel this year. The rebranding reflects the company’s growth to 16 brands, and allows guests to walk through the doors of nearly 6,000 hotels across 100 countries. The company mentioned that with an updated identity, it is focused on strengthening perception, how it engages guests, hotel owners and colleagues and better promotes the breadth of its portfolio.
The IHG Hotels & Resorts visual brand identity has been given a makeover to better tell the stories of the brand and to make it more relevant and attractive to consumers, particularly a younger demographic of consumers, as well as hotel owners, colleagues and future talent around the world. The company also stated that that through new colours, photography and font, its eye-catching, energetic design showcases the brands and hotel experiences in the most engaging way.
IHG Hotels & Resorts has divided its brands into four groups.The luxury and lifestyle collection is home to Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants and Hotel Indigo, while the premium collection hosts Hualuxe Hotels & Resorts, Crowne Plaza Hotels & Resorts, Even Hotels and voco Hotels. The essentials collection includes Holiday Inn Hotels & Resorts, Holiday Inn Express and avid hotels, while the suite collection welcomes long-stay guests to Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations and Candlewood Suites.
Claire Bennett, Chief Customer Officer, IHG Hotels & Resorts, said in a statement that the travel industry has faced challenges like never before, and while adapting to new realities it has also stayed true to the roots. She mentioned that the company has an incredible family of brands, centred on connecting people and strengthening family bonds, forging business partnerships, uniting far-flung friends and engaging with communities. She added that as the brand will continue to lead through and beyond the pandemic, it stands clear about their identity and how it can help guests open up their world again when they are ready to travel.