International tourism trade fair takes off in Madrid

Published on : Thursday, January 19, 2017

tourism trade fair takes off in MadridThe international tourism trade fair was opened by King Felipe of Spain in Madrid yesterday. Spain is enjoying record number of visitors. This international tourism fair showcases destinations worldwide along with boosting the finances of the host city. According to correspondent Carlos Marlasca, “This event is expected to generate around 240 million euros for the city of Madrid. It’s the second most important tourism fair in the world after Berlin. The opening day saw intense activity by travel industry professionals, the only ones initially allowed access to the venue, before the public are let in at the weekend.”

This fair is expected to attract a quarter of a million people, when it comes to an end on January 22. There will be around 9,000 stalls from 165 countries and regions. There will also be a special focus on sustainable tourism from the UNWTO. To quote Taleb Rifai, the UNWTO Secretary-General, “The main objective is to study and raise awareness of the importance and the impact that tourism has on life today. Travel and tourism have become very, very important human activities, and people don’t really know much about it. The second objective, which is equally important, is how to change this human activity into a force for good, a positive for people and the planet.”

Compared to 2015, over 46 million tourists traveled internationally last year. The UNWTO expects that tourists would be more keen on choosing eco-friendly destinations this year.

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