Introduction of Pierre & Vacances and Sunpark brand in China

Published on : Saturday, June 17, 2017

images (1)Following the strategic agreements of joint venture which took place in November 2015 between HNA Tourism and Pierre & Vacances-Center Parcs (Paris:VAC) and the creation of the HNA PV Tourism Company Limited joint-venture in June 2016, the Pierre & Vacances-Center Parcs Group verifies the potential for development in China and the upcoming construction of the first tourism destinations.


Dual-brand strategy


The Pierre & Vacances-Center Parcs Group follows a dual-brand strategy with HNA Tourism. It is introducing two tourism brands in China. The joint-venture HNA PV Tourism Company Limited is to construct resorts encouraged by the Center Parcs concept in the style of the SUNPARKS banner and tourism residences under the PIERRE & VACANCES banner. These two PVCP Group brands are intended to become eminent names in family tourism in China.


In China, the Pierre & Vacances-Center Parcs Group has finally come to an agreement to utilize the SUNPARKS brand, which reminds vacations, sunny destinations and a return to basics in a natural environment for Chinese customers.


The SUNPARKS brand is all prepared to provide Chinese customers a new approach in enjoying holiday. Located at an easy to get to position, within two-to-three hours, the SUNPARKS resorts are all geared up to offer a special natural lifestyle for short stays in the midst of natural environment along with a water park and leisure facilities for kids.

(No Like Yet)

Related Posts


Comments are closed.

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo


  • 01 WTM 2020
  • 02 WTM London 2020
  • 06 ITB Asia 2020
  • 12 ITE Hong Kong 2020
  • 13 IMEX 20
  • 16 FHC 2020
  • 16 G&A 2020
  • 16 ITB asia 2020
  • 16 TAAPE 2020
  • 17 GWS-2020
  • 23 emitt 21
  • 30 PATA


    1. ITE Hong Kong 2020

      August 7 - August 9
    2. Hotel Investment Conference Australia New Zealand

      August 12 - August 14

      August 14 - August 16
    4. IBTM AMERICAS 2020

      August 26 - August 27
    5. UITT

      September 1 - September 3
Get our toolbar!
Review on