Published on : Friday, May 18, 2018
International Pow Wow is the U.S. travel industry’s most prestigious international marketplace event, which will be held in Denver this Saturday, May 19, till Wednesday, May 23. This event is the largest generator of international travel to the United States.
IPW is an annual U.S. Travel Association marketplace, and is widely known as the “Super Bowl of international tourism in the U.S.” The event attracts more than 6,000 tourism industry delegates, including nearly 1,300 international and domestic buyers and 500 journalists from more than 70 countries.
This month, Colorado will be hosting the IPW for the first time in 27 years. It will bring together travel buyers, suppliers and media for three days of intensive business appointments. IPW is the catalyst for a significant amount of international inbound tourism to the U.S.
Host cities of IPW typically witness an increase of more than 700,000 international visitors and $1.7 billion in international tourism revenue in the following three years after the event. Hosting IPW puts a destination on the center stage of global tourism, and if well-executed, then the economic benefits are substantial.
The show will take place in the Colorado Convention Center, where 100,000 20-minute business appointments will occur over the three-day period.