Iran looks to promote lesser known destination to revive tourism market

Published on : Thursday, April 16, 2020

The tourism sector of Iran’s southwestern Kohgiluyeh and Boyer-Ahmad province is prepared to improve quickly after coronavirus crisis ends, provincial tourism Chief Mohammad Hosseinzadeh said on Wednesday.



He also noted that ground-breaking tourism plans and programs and various cultural festivals are being organized to attract tourists and travelers to the alluring destinations of the province.  The tourism sector of Kohgiluyeh and Boyer-Ahmad province has taken 150 billion rials (over $3 million) hit from the impact of coronavirus (COVID-19) over the last two months.



The western province attracted over four million people, mostly domestic travellers, during the Iranian year 1397 (ended March 2019). Over the past couple of weeks, Iran has limited travel between its cities in an effort to halt the spread of the coronavirus.




Domestic travel in Iran traditionally reaches its climax from mid-March to early April, a time corresponding to the Persian New Year (Noruz) holidays. Iranians made 74 million overnight stays in their domestic trips during the Noruz holidays last year, which showed a 20 percent increase year on year.



As of February 23, Iran temporarily closed cultural heritage museums and historical sites across the country in a preventive measure amid fears of coronavirus outbreak.



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