Ireland expects tourism to recover in 2020

Published on : Wednesday, November 13, 2019

Fáilte Ireland, Ireland’s tourism authority, has blamed many factors including Brexit, re-emergence of Turkey as a competitor destination, and the grounding of Boeing 737 Max aircraft for a “softening” of the sector this year.

 

Ireland has set out a five-point plan to help tourism through the next year after the latest data reflected that the number of holiday trips to the State is down 1.1 per cent so far this year. Domestic trips have declined by 2 per cent.

 

The assistance measures planned consist of €12 million to develop new visitor attractions, and a €6 million marketing campaign to lure domestic tourists and visitors from the North. The ad campaign will be themed “Keep Discovering”.

 

Also, about €500,000 will be spent on a marketing campaign to attract workers into the tourism industry, including a new online portal tourismcareers.ie. There would be local plans to boost tourism in regional areas.

 

Paul Kelly, Fáilte Ireland’s chief executive, said that 2020 would be a “challenging” year after a “mixed” 2019.

 

“Our latest research shows that business sentiment is down, fuelled by rising costs and low-priced competition,” said Mr. Kelly.

 

He cited challenges in the Asian market caused by unrest in Hong Kong, and the scaling back of some direct routes between Dublin and China.

 

“But while the threats are real, so are the opportunities,” said Mr. Kelly.

 

He said that in spite of the challenges, growth is predicted in tourism visitor numbers in 2020 of about 1.7 per cent, including a plan to recover all of 2 per cent lost in domestic visitors. Fáilte Ireland envisages that total revenue in the sector could still go up by 2.5 per cent in 2020.

 


(No Like Yet)

Related Posts

Tags:

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 WTM 2020
  • 02 WTM London 2020
  • 06 ITB Asia 2020
  • 06 SATTE-GenX-Virtual-Expo
  • 13 traveldaily20
  • 16 FHC 2020
  • 16 G&A 2020
  • 16 ITB asia 2020
  • 16 TAAPE 2020
  • 17 GWS-2020
  • 23 emitt 21
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. THE ANNUAL HOTEL CONFERENCE (AHC)

      September 21 - September 22
    2. IT&CM ASIA

      September 22 - September 24
    3. KITF

      September 24 - September 26
    4. routes asia

      October 8 - October 10
    5. FOIRE DE TOURS 2020

      October 10 - October 18
Get our toolbar!
Review www.travelandtourworld.com on alexa.com