Ireland’s Coastal Tourism Sector Sees New Growth in Marine Activities and Water-Based Adventures, Get the Details Here

Published on November 29, 2025

The scope of marine tourism in Ireland sheds light on its importance crucial position in Irish tourism. The recent statistics on Irish domestic tourism spending in 2018 show that coastal tourism spending was around €698 million representing 35% of the total domestic tourism spending. This involves a range of activities including coastal walking/running , water-based activities including swimming, kayaking, boating, and wildlife water-reserve fishing and adventures.

Key Activities in Domestic Marine Tourism

The study conducted by the National University of Galway (NUIG) revealed that certain marine activities have become especially popular among domestic tourists. Walking, running along the coast, swimming, and beach visits are among the most frequently enjoyed activities. These low-cost, accessible pursuits are especially popular for day trips, with many tourists opting for quick getaways to Ireland’s beaches and coastal regions.

While nature-based activities like birdwatching and wildlife viewing in coastal areas are less common, they still see a higher frequency of participation among those who engage in these activities. Visitors seeking more immersive experiences, such as exploring nature reserves or engaging in outdoor education, find that Ireland’s varied coastlines offer unique opportunities for both day and overnight trips.

Spending Patterns of Domestic Tourists

The economic impact of domestic marine tourism extends beyond simple visitation figures. According to the research, the average expenditure per coastal day trip was calculated at €95, while coastal overnight trips saw significantly higher spending at €310 per person. For tourists engaged in water-based activities, such as kayaking, sailing, or boating, their spending was estimated to be €56 per trip, with those actively participating in water-related activities spending as much as €73.

These figures demonstrate that marine tourism isn’t just about the number of visitors but also the extent to which they invest in the experience. From accommodations and transportation to specialized equipment rentals and food services, water-based tourism contributes substantially to local economies, especially in coastal areas.

Regional Disparities in Marine Tourism Participation

The study also identified key regional trends in domestic marine tourism. The West and South coasts of Ireland emerged as the top locations for domestic water-based activities, with a noticeable concentration of tourist activity along these regions. These areas, rich in natural beauty and coastal amenities, have become central to Ireland’s marine tourism sector, attracting both short-term visitors and those looking for more extended stays.

Interestingly, the report also noted notable differences in participation rates based on demographics such as age, social class, and family composition. For instance, families with children were more likely to engage in coastal visits, while younger adults and retirees gravitated toward water-based activities. These variations provide valuable insights for stakeholders in the tourism industry looking to tailor their offerings to specific market segments.

The Future of Marine Tourism in Ireland

As Ireland continues to prioritize tourism as a key economic driver, marine tourism is expected to grow in significance. The government, along with local tourism boards, has been investing in infrastructure development along the coastlines to make these areas more accessible to visitors. From improved walking paths and beach amenities to the development of marinas and water activity facilities, these investments aim to enhance the visitor experience and increase the competitiveness of Ireland’s coastal destinations.

The rise of sustainable tourism also plays a pivotal role in shaping the future of marine tourism in Ireland. As more tourists seek eco-friendly travel experiences, Ireland’s coastal regions are well-positioned to capitalize on the growing trend of responsible tourism. Initiatives such as conservation efforts, sustainable accommodation options, and environmentally conscious boating are expected to further attract eco-minded travelers.

Furthermore, as international travel continues to recover post-pandemic, Ireland’s marine tourism sector has the potential to attract more overseas visitors looking for accessible, safe, and scenic destinations. The combination of rich cultural heritage, vibrant coastal communities, and diverse natural landscapes makes Ireland an appealing choice for global tourists, ensuring the continued growth and development of its marine tourism industry.

The Role of Water-Based Activities in Promoting Local Economies

One of the key benefits of domestic marine tourism is its impact on local economies, especially in regions dependent on tourism for income. Coastal businesses such as hotels, restaurants, marine equipment rentals, and tour operators benefit directly from the influx of tourists engaging in water-based activities. These businesses create jobs and provide essential services that not only support tourism but also help local communities thrive.

As marine tourism grows, there is increasing recognition of the need to balance development with environmental sustainability. Efforts to protect Ireland’s coastlines, marine life, and ecosystems are essential to ensure the long-term viability of this sector. Collaborative efforts between government, tourism operators, and local communities will be critical in preserving the natural beauty of Ireland’s shores while allowing visitors to enjoy them responsibly.

A Promising Future for Ireland’s Marine Tourism

With advancements in tourism, Ireland will further develop the coastal areas to make them more appealing to tourists while continuing to protect the environment. Because of its rich history, diverse culture, and beautiful natural landscapes, Ireland will be able to grow and expand the marine tourism sector in the upcoming years. Ireland’s marine tourism sector will be integrated into the country’s tourism strategy.