Irish tourism is targeting tourists from India, China and Gulf nations

 Thursday, June 7, 2018 

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Irish tourismThe tourism body of Ireland is going to target international visitors from emerging markets such as the Gulf nations, India and China.

 

The tourism agency will on Thursday hold a training event in Dublin for tourism businesses, focusing on how to win business from these emerging markets.

 

The inbound tourism of Ireland is at record levels, with total overseas visitor numbers in 2017 of nearly 10 million. The market is, however, heavily exposed to British visitors, who account for about 40 per cent of the total, and American visitors, who provide another 20 per cent.

 

In recent years, especially in the period since the Brexit vote, the policymakers have nudged the industry towards diversifying into other markets. The return of value-for-money concerns about the Irish market among European visitors is also fuelling concerns about the need to branch out.

 

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