Irish tourism sees profitable times

Published on : Wednesday, December 19, 2018

Marking a great year for the Emerald Isle, record number of visitors arrived from North America, mainland Europe, Australia and emerging markets.


This year proved to be a record one for Irish tourism, with visitor numbers surpassing 11.2 million by December 31.


The influx marked a six per cent rise from last year, generating €6.1bn in revenue for the booming tourism sector which supports 260,000 jobs.


Ireland’s status as a tourism destination saw an unprecedented boost in the recent years due to the exposure from hit TV shows like Game of Thrones and Vikings, and movies including the Star Wars franchise.


Its attractiveness as a holiday hot spot further increased with improved access, with the launch of direct flights to Dublin from Beijing, Hong Kong, Seattle and Philadelphia.


The under-appreciated West of Ireland has become a great attraction for outdoor enthusiasts in recent years due to Tourism Ireland’s most inspired marketing campaign ever.


This year, Irish tourism is focused on attracting UK visitors — putting an emphasis on the off-season months.


It’s easily achievable given that six British gateway cities offer direct access to Cork, Kerry, Shannon, Knock, Donegal and Derry airports.

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