Is Vietnam on Your Radar? Unscripted by Hyatt’s New Hotels Are the Best Kept Secret

Published on January 7, 2026

Wink Hotels, a Vietnamese hotel brand known for its modern and stylish accommodations, has officially joined the Unscripted by Hyatt collection, marking the first time Hyatt has expanded its independent hotel brand outside of the United States. Under an agreement between Hyatt Hotels Corporation and Indochina Kajima, a joint venture between Indochina Capital and Japan’s Kajima Corporation, six Wink properties across Vietnam now operate under the Unscripted by Hyatt banner. This partnership marks a significant milestone for both brands, signaling growth in the Southeast Asian hospitality sector.

The six properties now operating as Unscripted by Hyatt include Wink Saigon Centre, Wink Danang Centre, Wink Danang Riverside, Wink Tuy Hoa Beach, Wink Can Tho Centre, and Wink Hai Phong Centre. Located in some of Vietnam’s most exciting and rapidly growing destinations, these hotels offer a fresh and vibrant alternative to traditional hotel stays, catering to both leisure and business travelers looking for unique, locally-inspired experiences.

Wink Hotels: Modern Hospitality for a New Generation

Wink Hotels is known for its focus on the needs of the modern traveler, blending stylish design with convenience and technology. With an emphasis on creating functional, stylish spaces for young and forward-thinking travelers, Wink offers rooms designed to meet the demands of both business and leisure stays. The hotels feature comfortable, well-designed rooms, dynamic communal spaces, and a range of amenities designed to enhance the guest experience.

By joining Unscripted by Hyatt, Wink Hotels gains access to Hyatt’s global network, increasing the reach and visibility of the brand on the international stage. This collaboration also allows Wink to align itself with Unscripted’s mission of providing independent, unique, and authentic hotel experiences for travelers who seek more than just the typical hotel stay.

A Global Expansion with Local Roots

The partnership with Hyatt is a strategic move for Wink Hotels, enabling the Vietnamese brand to expand its footprint globally while retaining its local identity. The move underscores the growing appeal of Vietnam as a tourism hub in Southeast Asia, especially as the country’s economy continues to grow and attract international visitors.

Each of the six newly rebranded properties offers guests the opportunity to experience Vietnam’s culture and hospitality in unique ways, with designs and services that reflect the local heritage. Whether in Ho Chi Minh City, Danang, Tuy Hoa, Can Tho, or Hai Phong, the hotels provide modern comforts with a local touch, ensuring that guests have a comfortable and memorable stay.

For example, Wink Saigon Centre offers easy access to the bustling streets of Ho Chi Minh City, with its vibrant shopping, dining, and nightlife options. Similarly, Wink Danang Riverside provides stunning views of the Han River, offering guests a relaxed environment with the perfect balance of city access and natural beauty.

Unscripted by Hyatt: A Collection of Independent Hotels with a Unique Twist

Unscripted by Hyatt is an independent hotel collection that prides itself on offering unique, locally-inspired experiences while maintaining the quality and reliability that Hyatt guests have come to expect. These hotels are designed for travelers who want something different from traditional hotel stays, providing spaces that reflect the culture, history, and vibe of their locations.

With the addition of Wink Hotels, Unscripted by Hyatt is now expanding its global presence beyond the United States, offering more options for travelers seeking independent and stylish accommodations. The brand’s approach to hospitality is built around creating memorable, immersive experiences for guests, with each property reflecting the personality of its destination.

For travelers who appreciate individuality and innovation in hospitality, Unscripted by Hyatt offers a new kind of hotel experience—one that embraces local culture, modern design, and authentic experiences.

The Future of Tourism in Vietnam and Southeast Asia

Vietnam’s tourism industry has experienced rapid growth in recent years, with the country becoming an increasingly popular destination for international tourists. The country’s vibrant cities, stunning landscapes, rich culture, and growing infrastructure make it an ideal location for hotel brands like Wink and Unscripted by Hyatt to expand.

The addition of six Wink Hotels to the Unscripted collection is just the beginning of what is likely to be an ongoing trend of growth in Southeast Asia. With the rise of international travel and the desire for unique, locally-inspired hotel experiences, the region is poised to continue attracting both leisure and business travelers.

The opening of these hotels not only brings more options for travelers but also boosts the local economy by creating jobs and supporting the tourism infrastructure in Vietnam. The partnership between Hyatt and Wink Hotels reflects the increasing importance of the Southeast Asian market in the global tourism industry, and the region’s potential to offer innovative and high-quality hospitality experiences.

Looking Ahead: More Exciting Developments for Wink Hotels

The partnership between Wink Hotels and Unscripted by Hyatt sets the stage for more exciting developments in the future. With an increasing number of international visitors flocking to Vietnam and Southeast Asia, travelers can expect more design-forward, authentic, and unique accommodations in the region in the coming years. Whether exploring Vietnam’s urban centers, cultural landmarks, or scenic landscapes, the hotels will provide the perfect base for an unforgettable travel experience.

As Southeast Asia continues to grow as a major tourism destination, Wink Hotels and Unscripted by Hyatt are positioned to play an important role in shaping the future of travel in the region, offering guests distinctive stays that reflect the heart and soul of each destination.