Israel is marketing the deserts in a unique way

Published on : Wednesday, June 6, 2018

Israel is marketingBy now, Israel has been credited for making the desert bloom. Currently, it anticipates to make it boom with the visitors as well.

In quest of bolstering the tourism to its huge and largely undeveloped Negev desert region, Israel is all set to endorse luxury camping trips, Bedouin hospitality and challenging outdoor activities like dune surfing.

Besides, a new international airport is in the offing from the desert floor, located 18 kilometers from the Israeli Red Sea resort of Eilat and the neighboring Jordanian port of Aqaba.

In Israel, Tourism is a huge business, attracting more than $5.8 billion in last year.

In 2017, tourist arrivals to the country of about eight million citizens reached a record of 3.6 million, as explained by the Israeli tourism ministry.

The United States, Russia, France, Germany and Britain had the maximum number of visitors.

The ministry stated that it at present interested to grow the Negev’s share of total Israeli tourist revenue from the current five percent to 20 percent within two to three years.

Also, it targets to increase the number of Negev hotel rooms from 2,000 to about 5,000 in the coming seven years.

Israel is marketing the desert in an unique way on Europe’s doorstep.

“When it’s very cold in Europe, let’s say in December, January and February, we have very mild temperatures in the Negev,” the tourism ministry’s Uri Sharon informed the journalists on a tour of the sparsely populated region.


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