Israel tourism ministry calls off domestic tourism ad

Wednesday, June 30, 2021

The Tourism Ministry of Israel has called off all its campaign which was designed to encourage summer vacations within the country due to the rising hotel prices in and around the country.

Yoel Razvozov, the Tourism Minister of Israel, due to the high costs of vacation lodging, has recently decided to pull off the air the proposed campaign ads which were introduced before he took the office in early this month.

“I don’t see a reason to continue the campaign while the prices of vacations are so high — it’s a pity to waste public funds on this,” Razvozov said. “Vacations are not just for the rich.” The minister vowed to “act urgently” in order to deal with problem.

The Tourism Ministry on Tuesday, proclaimed about an initiative to request the Israel Hotel Association (IHA) create a list of hotels that are interested to provide discounts to potential customers. The IHA is anticipated to publish a list of more than 100 hotels in and around Israel offering at least 15% off, alongside other offers.

The ministry mentioned that the prices within Israel are mainly very expensive due to the crisis of COVID causing a tremendous shortage of workers and restrictions on tourists entering Israel. A representative for the Tourism Ministry also mentioned that hotels in the Dead Sea and Eilat, two of the biggest attractions have said no to the participation, because hotels there are already close to full occupancy.

“I am pleased to take the first step on the path to lowering vacation costs in Israel, in accordance with the policy recently presented by Prime Minister Naftali Bennett, in his talks with me,” Razvozov said. “I am aware of the free-market forces and the real challenges posed by this period for hoteliers, but vacationing in Israel cannot be only for the rich… this is, of course, just the beginning, and I hope that more and more hotels will join the list.”

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