Published on : Wednesday, April 28, 2021
Israeli Tourism Minister, Orit Farkash-Hacohen, is quite worried about welcoming tourists back to the country, and not a moment too soon.
On Tuesday, Farkash-Hacohen disclosed a four-part plan to the reporters that includes a global advertising campaign, flight incentives to Eilat, the reintroduction of large international events, while demarcating the technical facets of traveling during crisis situation like this, including vaccinations and serological tests.
“We want to breathe oxygen back into the tourism economy of Israel, and Israel has the advantage as a healthy, vaccinated country,” said Farkash-Hacohen at a press conference Tuesday in Tel Aviv.
The plan of the Ministry is to reopen Israel to vaccinated tourists from May onward, with Israel keen on attracting travelers from the United Arab Emirates, the United States and United Kingdom.
To quote Farkash-Hacohen, “These are the countries with a high percentage of vaccinations, and cities with great economic potential for Israel.”
On Tuesday, the Health Ministry, however, suggested of delaying the process of relaunching tourism until June, giving instances of deadly coronavirus variants sweeping countries worldwide, specifically India.
At the press conference in Tel Aviv on Tuesday, the minister disclosed of the launch of a campaign to welcome tourists to Israel in the remaining months of 2021.
“Israel today is a world leader in safety and health, and we will make sure every potential tourist knows this when planning their summer or winter vacation,” said Farkash-Hacohen. “We cannot miss this opportunity – and as minister of tourism I won’t.”
The digital billboards advertising would be included in the first part of the campaign, placed in Dubai, London and New York.
“Dubai has great tourism potential for Israel,” she said. In 2020, Israel and the UAE established diplomatic ties.
The billboards, being placed along the main Dubai highway, in London’s Piccadilly Circus and above New York’s Times Square, feature the tagline: “2020 Holy Moses, 2021 Holy Land.”