Israeli executives connect with Iranian tourism officials at ITB Berlin 2018

Monday, March 12, 2018

The apparently never-ending stress between the Israeli and Iranian governments have surely didn’t encourage the Israelis to think over visiting Tehran and its adjoining areas for their vacation. However, starting next month, they will nonetheless be able to glance at different tourist destinations offered up by the Islamic republic.

 
Over this weekend, an Israeli executive will be visiting the 2018 ITB Berlin conference, world’s largest tourism and travel trade show, acquired a promotional video highlighting Iran and its gorgeous landscape along with engendered an intriguing new partnership attempt.

 
The tourism expo comprising hundreds of booths each year pompously carry out their wares to the world in an initiation to induce the passersby why their destination is worth visiting.

 
Sharon Lamberger, CEO of the Israeli Ananey Communications group was among ITB Berlin’s prestigious visitors. The company owns and operates cable and satellite providers Hot and Yes’s lifestyle channels.

 
The short promotional video Lamberger displayed the tourist destinations of the Islamic republic and brought him to the understanding that relationship between countries and people could be established via tourism, than politics.

 
Lamberger approach the Iranian booth and participated in an open conversation with a spokesperson of the Iranian Tourism Ministry, in a light manner as if the two nations were not involved in a years’ long feud.

 
“I believe we’ll be airing the program in April,” the Israeli CEO told Ynet. “I’m waiting to receive certain materials and when we do, we’ll be screening them on all of our platforms and creating a special episode for the (lifestyle) channel emphasizing Israelis of Persian origin. It’ll be our late Purim present.”

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