Istanbul to host 24th East Mediterranean International Travel and Tourism (EMITT) Exhibition

Published on : Tuesday, January 7, 2020

Istanbul is gearing up to host the 24th East Mediterranean International Travel and Tourism (EMITT) Exhibition, which is one of the world’s top four tourism expos, from January 30 to February 2.


The expo, organized by the Hyve Group, the Turkish Hoteliers Federation (TUROFED) and the Turkish Tourism Investors Association (TTYD), expects hosting hundreds of tourism operators, travel agencies, hotels, airlines, cruise operators and other tourism-related businesses from around the world at the Tüyap Fair and Congress Center.


This year, the exhibition’s theme will be the digitalization of marketing and services in the tourism sector. The attendees will have the opportunity to experience effective use of virtual reality (VR) and new technological trends changing the tourism industry.


One of the highlights of the expo will be the virtual exhibition “Mona Lisa: Beyond the Glass” by the Louvre Museum. The exhibition will allow visitors acquire an enriched personal experience with the world’s most famous painting, examine its fine details, and to observe the texture of the wooden panel and the cracks on it through the layers of paint.


The exhibition will show how VR technology would help museums and art galleries reach wider audiences, highlighting important sample of digitization of tourism.


The expo will also offer visitors the VR experience of Göbeklitepe, an archaeological site in modern-day Şanlıurfa, home to the world’s oldest temple. The VR shows also include Everest VR, a virtual reality climb of Mount Everest. The program will take users first to base camp, thereafter proceeding to the Khumbu Icefalls, overnight at Camp 4, climb the Hillary Step, and finally conquer the summit of Everest.


During the four-day fair, experts will discuss several new trends in the industry like using digital sales channels, making influencer collaborations and meeting the demands of millennials.


Organizers said that this year’s expo is expected attract a record number of visitors.


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