ITB Asia Inks Milestone Partnership With ACTE

Published on : Thursday, December 28, 2017

ITB AsiaITB Asia has signed an agreement with global
corporate travel leader, the Association of Corporate Travel Executives (ACTE). This
agreement inks a significant partnership with ACTE to be ITB Asia’s 2018 Corporate Travel
Association Partner.

As one of the most important partners for ITB Asia 2018 in the corporate sector, ACTE,
with its wide international representation from over 100 countries, will play a leading role
in promoting ITB Asia 2018. ACTE joins ITB Asia’s Buyers programme partners to
recommend quality buyers and corporate travel managers to the show.

A global association dedicated to supporting the corporate travel industry, ACTE has been
pioneering educational and technological advances that make business travel more
productive, cost-effective and straightforward. ACTE will be the official partner in
organizing the ITB Asia Business Travel Day during ITB Asia 2018 with a rich programme
to engage and energise participating corporate buyers and delegates. The programme will
include topics such as driving change, identifying industry pain points, building solutions
and best practices, attracting new talent to the travel industry and reaching consensus
through open discussions, among others.

“ACTE has an impressive 30-year history for leading the way on how corporate travel is
conducted. Through this strategic alliance and partnership for ITB Asia 2018, we look to
strengthen the participation numbers in our corporate sector. We believe there will be a
lot of positive impact through this partnership”, said Katrina Leung, Executive Director of
Messe Berlin (Singapore), the organiser of ITB Asia.

Kurt Knackstedt, President of ACTE added, “At ACTE, we continue to lead advocacy and
initiatives to support impactful changes in safety and security, privacy, duty of care andcompliance, along with traveller productivity that supports global commerce. This
milestone cooperation between ITB Asia and ACTE will undoubtedly foster another
unprecedented horizon in our vision for global education in the corporate travel and MICE

This follows a highly successful milestone ITB Asia 2017, which reported record-breaking
numbers with over 11,000 delegates, the largest exhibitor showcase from 113 countries
and over 22,000 business appointments recorded during the show. At this early stage, ITB
Asia 2018 has already received the highest exhibitor rebookings from destinations such as
Greece, the Middle East, Africa, Spain and Scandinavia, as well as continued strong
support from Asian markets.



Source:- ITB Asia

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