ITB Berlin: After its successful debut Technology, Tours & Activities (TTA) expands in 2020

Published on : Monday, February 3, 2020

Exploiting in-destination services and riding the latest wave of mega trends: marketing experts in tourism regions and tour operators often miss out on good marketing chances and many other opportunities. In many cases there is not enough cooperation between local and regional operators of tours, programmes and attractions. After booking their hotel in advance holidaymakers often decide spontaneously on local excursions, excluding tourism professionals from the process. At ITB Berlin the Technologies, Tours & Activities (TTA) segment will have comprehensive information on how, using new technologies and platforms, they can successfully exploit and market these in-destination services. Visitors can obtain the necessary knowledge from a wide-ranging programme of conference events at the ITB Berlin Convention at the CityCube and TTA Forum at the eTravel Lab in Hall 7.1b, and can find out about the requisite products and solutions from the TTA segment on its expanded display area in Hall 4.1. For visitors there will be every opportunity to network, whether at conferences, forums or the show itself.


TTA kicks off with a panel featuring high-ranking experts

On day one of the show, 4 March, at the ITB Future Day ( the ITB Executive Panel ( will host a panel featuring leading speakers. This is being organised in partnership with Arival – a specialist conference on in-destination services will also be taking place in the run-up to ITB Berlin from 1 to 3 March in Berlin. The panel will be moderated by Arival’s CEO Douglas Quinby ( Wilfried Fan (, Chief Commercial Officer, Klook, Nishank Gopalkrishnan (, Chief Business Officer, Musement and Emil Martinsek (, Chief Marketing Officer, GetYourGuide will discuss the prospects and challenges of the Tours, Activities & Attractions market (CityCube Berlin, 4 March, 1 p.m.). Afterwards, Charlotte Lamp Davies ( will open the TTA Forum with a keynote ( at the eTravel Lab in Hall 7.1b. Taking part in the panel discussion moderated by this leading international expert will be Lukas C. Hempel (, Bookingkit), Mathis Boldt (, GetYourGuide), Matthias Goeze (, Visit Berlin) and Klaudija Janzelj (, Urban Adventure), who will debate ’What drives the industry in 2020?’. At 3.30 p.m. Douglas Quinby will present forward-looking research findings and five major trends that will change this market.


Overtourism and sustainability (, two topics currently dominating the industry, will be on the eTravel Lab agenda at 3 p.m. Representatives from Cambodia and Gothenburg will present examples of how to deal with environmental challenges. A technology round table ( discussing the competition between reservation systems is scheduled for 4 p.m. Taking part will be the CEOs of Bookingkit, Nezasa  and Rezdy (eTravel Lab).


At 4.30 p.m. at the eTravel Lab, a discussion will take place on the key question of how, faced with the increasing industry presence of platforms and meta search engines, TTA companies can market their services. At 5 p.m. at the Revenue Management workshop, trade visitors can obtain Get Your Pricing And Profit Right – How Every Tour & Activity Provider Becomes A Pricing Strategy Master’  (eTravel World). At 5.30 p.m. at the eTravel Lab, Milena S. Nikolova of the Adventure Travel Trade Association (ATTA) will highlight how travel technology and travel behaviour influence each other during and after a trip.


The major enterprises and startups on the expanded display area in Hall 4.1 will include a number of TTA companies taking part for the first time, among them EcoTours, Florencetown, Globaltickets, iVenturecard, Liftopia, tripmax and Vipper. The Networking Area will provide an opportunity for visitors to meet and get together. The TTA Networking event sponsored by ARIVAL will take place on 4 March at 6 p.m.


This year, destination marketeers and operators of tours and programmes can again obtain tips and new ideas on uses for VR and AR at the ITB Virtual Reality Lab in Hall 10.2, Stand 108. Providers and users can find out everything about the latest technologies and get a glimpse of new and planned products from best practice examples and case studies of these applications. Events will include historical sightseeing trips with VR goggles and guided tours featuring apps. Visitors can also find out about the economic impact of destination games and the prospects they hold for small and medium-sized enterprises. Numerous opportunities for direct meetings will also exist at the Virtual Reality Lab and its exhibition counters and in the Networking Area.


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