ITB China announces new Buyers Circle partnerships for “Customized and Themed Travel” segment

 Monday, October 18, 2021 


ITB China

ITB China, the Marketplace for China’s Travel Industry, has announced a new round of cooperation with 10 of China’s leading Customized and Themed Travel buyer partners, assuring a strong representation of this segment’s purchasing power at ITB China 2021.

The upcoming edition of ITB China will be held as a physical event in Shanghai from 24 – 26 November this year, with a virtual extension from early November until the end of December. The Customized and Themed Travel buyer partners will include 54 Traveler, 6RENYOU, DIADEMA, HH Travel, Lushu, Magic Travel, Reborn, Sparkle, YOUXIAKE and ZHINANMAO.

A superior level of service combined with an unique product and thus highly individual travel experience have become important criteria for Chinese travellers, especially for the younger generations among them.

According to the “New Wave’s Travel Report” recently released by Mafengwo, one of China’s leading UGC (User Generated Content) platform of the tourism industry, the proportion of orders on Mafengwo’s platform for tourism products with a unit price of more than 8,000 RMB (approximately 1,250 USD) increased by 86.2% year-on-year between the second half of 2020 and the first quarter of 2021.

The most popular themed travel products included caravanning & camping, outdoor hiking, low-altitude activities, water sports, winter sports and others.

“Themed and customized travel has become one of the most popular choice for Chinese travellers, reflecting the increasing demand for products and services. We are very much looking forward to exploring more about the latest travel products from global suppliers on the ITB China platform, and integrating these creative and cutting-edge travel elements into our own products,” said Mr. Guo Ming, Founder of HH Travel.

As buyer partners for Customized and Themed Travel, these 10 leading Chinese travel companies will send top buyers from all over China to ITB China to attend both the physical and the virtual event platform, promoting the trade show among their channels, as well as organizing activities at ITB China 2021, while sharing their latest insights on market trends and development expecations with regards to the post-pandemic Chinese travel market. 

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