ITB China connects bloggers with the travel industry

Published on : Friday, April 28, 2017

itb chinaFor the first time ITB China (10 to 12 May) provides a platform to connect the destination management organizations, such as tourism bureaus, associations and hotels with Chinese bloggers and travel key opinion leaders. The new marketplace for the Chinese Travel industry will support the respective parties to learn more about how they can support each other.



On 11 May ITB China will feature numerous events that will enable visitors and exhibitors to engage with Chinese travel bloggers, as well as panel discussions and workshops. The travel bloggers represent a variety of sectors such as adventure, luxury and business travel.


Blogger Lunch


On the second day of ITB China, on 11 May 2017, a Blogger Lunch will take place from 12 a.m. to 2 p.m. at the fair ground. This event is a unique chance for both exhibitors and bloggers to get connected and exchange ideas. Exhibitors interested in attending the ITB China Blogger Lunch can register online until 5 May 2017.



Davis Axiotis, General Manager of ITB China, says: “More and more companies are exploiting the wide-ranging impact of travel blogs and new media in order to approach the target customers. This makes it all the more important for us to provide a platform at ITB China where international exhibitors and the industry can network and exchange views with Chinese bloggers.“



Chinese Blogger Workshop


In the afternoon of 11 May and in collaboration with ITB China, the Professional Travel Bloggers Association will be organising a Chinese Blogger workshop. The association is a nonprofit organization that works to help travel industry and brands meet and work together.



From 3.30 p.m. to 3.50 p.m. Matt Gibson, the president of the Professional Travel Bloggers Association, will give a keynote speech on “How Technology Is Going To Reshape Travel?” His speech is followed by a presentation by Maggie Wu, Travel V-logger, Life Coach, motivational speaker, from 3.50 p.m. to 4.10 p.m., who will be giving a talk on “How to Woo the right audience to your destination – a wellness/ wilderness travel blogger ‘a story”.



From 4.10 p.m. to 4.50 p.m. Charly, a famous Chinese blogger and producer of the travel video program “The Great Travelogue” will be moderating the panel Discussion “For the age of sharing in China, how to market a travel destination innovatively under the influence of blogger and new media?”




ITB China will take place from 10 to 12 May 2017 at the Shanghai World Expo Exhibition and Conference Center. The event, an international offshoot of one of Messe Berlin’s most successful trade fairs, will take place annually and focus on the Chinese travel industry. Its co-organiser is TravelDaily China, a leading online news portal and organiser of travel industry conferences in Asia’s largest country.

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