ITB China Industry MeetUp 2022 (IMU) successfully concludes

 Friday, September 23, 2022 

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The 2022 Industry MeeUp in-person event, hosted by ITB China, successfully concluded on 21 September 2022 at the Kerry Hotel Pudong Shanghai.


High-level industry experts and Chinese top buyers from various travel segments attended the exclusive event, which offered direct on-site exchange at branded sponsor booths and tables with additional networking opportunities throughout the day to discuss adoption and development strategies in a gradually opening market environment.



William Zhang, Director of Travel Trade and Partnership of Hawai’i Tourism said that China ITB China Industry MeetUp was a great opportunity to meet their local Chinese partners again in person and connect to their peers.

They exchanged a lot of information on how to address the global and Chinese travel market challenges together and they look forward to the resulting new cooperations as well as the long-awaited return of the Chinese travellers.

The Hawai’i Tourism China stand at the ITB China Industry Meetup 2022

Global audience enjoyed an exciting content programme of presentations and talks

The on-site sessions, held at the event’s Presentation Studio, brought together senior representatives from various renowned travel associations and companies to share market insights, current trends and latest product updates, all of which were livestreamed and then made available on demand on the ITB China Industry MeetUp Virtual Platform.

A series of sponsor presentations given by TOURSPAIN, the Israel Ministry of Tourism, WebBeds, Absen Event, Experience AlUla, The Hawaiian Islands, ChinaTravelHub, World Animal Protection and Priority Pass from Collinson were well received by both onsite and online audiences.

In addition, World Animal Protection organized a well-attended documentary screening of “The Last Tourist” to call for sustainable development and a healthy relationship between tourism and wildlife.

At the panel discussion, titled, “The Road to the Chinese Tourism Rebound”, moderator Lydia Li, Deputy General Manager of ITB China, Zoey Zuo, Founder of 54Traveler, Frank Wu, China Regional Manager of Miki Travel, Colin Dai, Country Director of Priority Pass from Collinson and Hanli, General Manager of U-tour Travel Shanghai discussed the prospects of China’s travel market in the ongoing global recovery of the industry.

From left to right: Lydia Li, Deputy General Manager of ITB China, Hanli, General Manager of U-tour Travel Shanghai, Zoey Zuo, Founder of 54Traveler, Colin Dai, Country Director of Priority Pass from Collinson and Frank Wu, China Regional Manager of Miki Travel.

As camping has become increasingly popular among Chinese travellers in the post epidemic era, the executive dialogue, titled “When Travel Meets Glamping+”, addressed this upward trend.

Moderator Oliver Wang, Founder of Sportsinnov Club, discussed this “new” travel trend with his guest speaker Tangwei, Founder of Neoroll Glamping.

The day was rounded off with a VIP networking dinner for selected high-level attendees powered by Experience AlUla who enjoyed this high-level networking opportunity in a relaxed atmosphere.

In addition to the live event, the IMU 2022 also offers a digital platform where visitors can access more than 30 online content sessions with in-depth insights into changing travel trends and 50 custom-made sponsor mini-sites at wapp.itb-china.com until 28 September.

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