Friday, November 30, 2018
ITB China Travel Trends Report will be launched by ITB China and Kairos Future both on‑site during the show, and online on the ITB China website.
ITB China determines Chinese travel trends and publishes the study yearly through The ITB China Travel Trends Report. It highlights upcoming trends and the needs of Chinese travellers.
ITB China is China’s largest exclusive B2B marketplace for the travel industry to be held between May. 15-17, 2019. Kairos Future is an international consulting and research firm with offices in Europe and China, and it will provide detailed analysis on Chinese market trends.
The focus of the ITB China Travel Trends Report is customized and themed travel, island travel, adventure travel, sports travel and culture travel.
Customized travel aims to match the trips to the interests and hobbies of Chinese travellers. It is important to understand the demands of Chinese travellers. There will be dedicated sessions on Customized and Themed Travel will have business leaders and experts from China and rest of the world share their expertise and ideas on this topic.
ITB China Buyers Circle is a nationwide buyers’ community for all professional Chinese travel buyers. Data through market surveys among the members of Circle and interviews with key industry players will be analysed and presented in ITB China Travel Trends Report.
David Axiotis, General Manager of ITB China said: “This buyer-generated content will help empower international destinations and travel suppliers desiring to connect with the Chinese travel market to better understand the needs and upcoming trends of the world’s largest source market.”
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