Published on : Thursday, March 5, 2020
ITB is offering digital services 365 days a year by launching itb.com which is now open to everyone. The English language platform will be ideal for networking and content and there will be an ITB Virtual Convention from March 5 to 11 having more than 20 exclusive live streams and videos on demand.
Despite the cancellation, the world’s leading travel and trade show is establishing a completely new networking platform for the world’s travel industry.
It is expected that the global website will bridge the gap between real-life meetings and digital networking, and feature innovative tools for business, networking and exclusive content.
Martin Buck, Senior Vice President, Travel+Logistics, Messe Berlin GmbH said that in these very difficult times the tourism industry needs ITB more than ever.That is why, at the forward-looking events of the ITB Virtual Convention, leading speakers from ITB will be discussing how the world’s travel industry can harness intelligent strategies to make sure it remains future-proof even in a challenging environment. In the wake of the latest developments, discussions on how the industry can deal with the coronavirus will play a key role. Between 5 and 11 March 2020 viewers can follow more than 20 exclusive live streams and videos in English and German, some in real time, some time-shifted, on itb.com. Afterwards, they will be made available as videos on demand.
They are trying to establish a key platform and travel network which has no parallel and can be made use of in every market around the world by launching the new website.
They want the business, content and networking available throughout the year and provide easy access for newcomers to the industry.
Explore the new Travel Network
Users will get the relevant travel industry contact information through the AI-based Travel Network which is a self-teaching system.
The Travel Network can easily accessed by all registered attendees at ITB Berlin 2020 who got a personalised ticket from the ITB ticket shop. The network is well subscribed shortly after its launch, stakeholders have registered, a personal invitation by email was sent prior to the original opening date of the show.
‘Virtual rooms’ are available online for users to hold meetings which was scheduled prior to ITB Berlin 2020.
Audio links and video links are available for meetings.
Over the next few days to provide additional content the streaming and video programme will be updated regularly.
Nils Müller, CEO of TrendOne in his keynote speech which was originally scheduled for the ITB Convention on the Top 8 Trends for Tourism & Travel, asking “Which trends, technologies and developments do you need to know and how to combine in order to be successful in the future?”
Eric La Bonnardière, co-founder of Evaneos, will address the topic of overtourism and how local tour operators can deal with this phenomenon.
There will be a Hospitality Tech Forum , discussions on topics like ‘What drives the industry in 2020?