ITBM announces MICE Knowledge Platform to be held in partnership with ICCA Middle East

Tuesday, January 15, 2019

 The first details of Knowledge Programme to be held between 25-27 March in Jumeriah Etihad Towers has been announced by IBTM Arabia, part of IBTM’s global portfolio of meetings and events industry trade shows and the most established event of its kind in the MENA MICE industry.

There will be two specially tailored sessions in association with ICCA Middle East- Business approaches across Cultures’ will have panel members from across the MENA meetings and events industry to talk on the significant cultural factors that influence the way businesses communicate, cooperate and succeed in the MENA region.

Association and convention bureau panelists in the second session will get to explore the international perceptions of the Middle East and discover how companies and destinations in the region can be client focused.

Senthil Gopinath, ICCA Middle East said that ICCA’s business philosophy is built on the foundation of sharing knowledge about international association meetings. Their members have been doing for over 50 years.  This thinking is shown into every type of business and knowledge exchange they are involved in.

He went on saying that the panel discussions will raise awareness of the value of international meetings for destinations, venues, PCO/DMCs and other suppliers across the region. It will also explore how to increase competitiveness and win more meetings business. He was looking forward to some lively debate and interesting discussion on some of our industry’s important topics.

Exhibition Director for Reed Travel Exhibitions Middle East, Danielle Curtis stated that in a rapidly developing market there is an appetite for education.

He was delighted to announce the brand-new MICE Knowledge Platform in association with ICCA. The new ICCA panel session will be providing inspiring content for international event planners.

He further wants to enable their attendees their business objectives along with their cutting-edge educational content and engaging networking and cultural events that makes IBTM Arabia a must-attend event in the MENA region.

Alistair Turner, Managing Director of Eight PR and Marketing will deliver a speech and present a session on brand activation at major events.

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