ITE Hong Kong 2018 – 32nd ITE (leisure), 13th ITE MICE portray theme travels for affluent travelers

Published on : Wednesday, June 6, 2018

ITE Hong KongITE Hong Kong is the city’s only travel fair that is quite unique for its successful combinations of leisure, MICE and theme travels, and visitors of trade, professional and affluent FIT; featuring nearly a 100 highly popular travel seminars in public days with some filling up by 200 audiences, as compared to the nearly 30 travel and MICE seminars in trade days; and its profiles of highly international exhibitors and regional trade visitors, etc.



Occupying Hall 1 A to Hall 1E of the Hong Kong Convention & Exhibition Centre, ITE Hong Kong will this year be held for the trade and professional from June 14 and 15 which require registration with business card for admission; for the public from June 16 to 17 and visitors can buy ticket at entrance.



Mrs. Carrie Lam, Chief Executive, Hong Kong SAR Government, sends her message welcoming all ITE’s participants.



Officiating its opening on June 14 is the Honourable Mr. Edward Yau, Secretary of Commerce and Economic Development, Hong Kong SAR Government.



Attending ITE this year in the two trade days are the 12000 trade and MICE visitors of which over 70 percent from Hong Kong and some 30 percent from mainland China and abroad ; and in the two public days the 90000 visitors with 87 percent preferring FIT and private tours. Therefore, it is fair to say ITE combines a trade fair and an FIT travel fair.



International Exhibitors promoting Theme Travels for the Affluent Travelers


This year, ITE will feature around 670 exhibitors of which 85 percent from abroad and about 180 exhibitors targeting MICE; some 55 participating countries and regions with around half from outside Asia. ITE’s highly international exhibitors profile means visitors often speaking directly to principals from different parts of the world.


Large pavilions or groups of exhibitors in ITE come more from popular destinations! For examples, China (mainland) and Japan each over 80 booths ; Taiwan and Taitung together nearly 50 booths, while Macao, South Korea, Turkey, Hong Kong, Thailand and Greece, which is new, have big presentation.



Other new destinations include Catalonia of SpainDanang of VietnamEgypt, Fiji, Northern Marianas Islands, Nepal, Selangor of Malaysia, Kazakhstan and Uzbekistan.



ITE also highlights in-depth and theme travels. Examples this year include the first ever UNESCO Global Geoparks Pavilion on Green Tourism, the Hong Kong Tourism Board pavilion on Cruise Holiday, Macao pavilion on Gastronomy, while Catalonia, Fiji, Greece, Marianas and Maldives are popular Wedding or Honeymoon destinations; and many others on Adventure, Sport, Driving Tour and Cultural tourism etc.



Separate Programs for Trade and Public Days



Functioning like a market place, visitors will be walking around to identify by themselves products of interest and potential partners. However, there are programs helping to further enhance contacts between sellers and buyers / visitors in both trade and public days.


ITE’s B2B program includes business matching for quick dating between buyers and sellers and where buyers seated while sellers moving around; concurrent trade and industry forums, say, on One Belt One Road ; MICE and trade seminars for sharing of experiences and on latest developments in the market.



ITE’s B2C program include the highly popular travel seminars which total nearly 100, overseas cultural performances, special offers by exhibitors and lucky draw.


Enjoy Travel Fun and Plan Holiday in Public Days


Visitors can enjoy in ITE performances by internationally renowned troupes and characters such as the Korea Pang Show and Kumamoto KUMAMON from Japan, robotic show and traditional folk dances from Thailand, Taiwan and Indonesia, etc such as Korea Pang Show (麵包秀), Kumamoto KUMAMON (熊本熊) and robotic show etc.



Strong Supports from Authorities and Trade


Organized by TKS Exhibition Services Ltd., ITE Hong Kong is supported by China National Tourism Administration, Hong Kong Tourism Board, Macao Government Tourism Office, Travel Industry Council of Hong Kong, MICE and trade associations etc.


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