Published on : Tuesday, September 28, 2021
Held successfully in July 2021 with some 30000 trade and public visitors and more overseas exhibitors than from locally, ITE which Hong Kong’s only travel fair, will next be held from June 9 to 12, 2022!
Hong Kong as the market is big (2019 outbound spending totalled US$26.9 billion and world’s 12th largest) and safe (confirmed cases now total fewer than 12100)! It is also part of China’s Greater Bay Area with GDP of US$1.67 trillion in 2020, as compared to Canada with GDP of US$1.60 trillion which ranked the world’s 9th largest economy!
What’s more! The online survey which received 4514 replies from ITE2021 public visitors found strong pent up travel demand as 60% respondents maintain or increase travel spending in coming year; Over 80% paying more for safer holiday and after restrictions lifted 21% will travel abroad within 1 month and cumulatively 69% within 6 months.
Thus, Hong Kong a priority source market to countries re-opening borders to foreign tourists and ITE 2022, which incorporates the 36th ITE (Leisure) and the 17th ITE MICE, a timely and proven platform!
The annual ITE Hong Kong – first held over 30 years ago is the city’s only travel fair, it was held successfully in 2019 despite protest marches, canceled in 2020 due to pandemics and held as scheduled amid closed borders in July 2021, quality upheld, well attended by 2544 (11613*) trade and 27106 (73665*) public visitors! Of its 103 (675*) exhibitors 64% (85%*) from outside Hong Kong, and some pavilions like China (mainland), Glamorous Camping and Taiwan, attractively decorated! There were 3D photo spots, vehicle display, and regular zoom meetings between speakers oversea and visitors etc., and some of the 50 seminars held onsite some of which live streamed on Facebook.
Based on successful experiences this year, ITE2022 can offer international exhibitors / advertisers services like zoom seminar pre-show or during ITE to interact with visitors in exhibition halls; onsite seminars which can be live-streamed; broadcast video in dedicated seminar sessions; ad panel or shelf-help photo corner etc. Also TKS the organizer will facilitate exhibitors to work with their local office or agent to control number of staff be sent from abroad etc.
Again, ITE 2022 will be eligible for the Convention & Exhibition subsidy by the Hong Kong SAR Government which TKS will share it with exhibitors who confirm and pay on or before 30 December, 2021 can enjoy 20% discount on space rental and 10% discount thereafter.