Jamaica to focus on increasing arrivals from Japan

Published on : Thursday, October 3, 2019

Jamaica Tourism Minister Hon. Edmund Bartlett said that his Ministry will be focusing on increasing arrivals from Japan by implementing new marketing arrangements.


Speaking at a press conference at the Jamaica Tourist Board’s Kingston office, the Minister said that he would be leading a team in Japan later this month and meet with key officials and stakeholders for recovering the Japanese market, which he lamented was much stronger 30 years before.


Minister Bartlett said, “Japan was a very good market for Jamaica 20-30 years ago. We lost that market because of a number of factors, one of which had to do with the economy of Japan and a fire that took place. The Japanese economy has rebounded and they are doing extremely well. Their outbound market is over 20 million and the appetite for Jamaica and the Caribbean is returning.”


He further said, “The good news is that we now have arrangements with main carriers. Out of Japan, we have a strong programme with Delta as well as American Airlines, which both have co-sharing arrangements with airlines out of Japan. There is now the gateway of Panama, which is connected directly into Japan.”


While in Japan, Minister Bartlett would meet with the Japan Tourism Agency, as well as the Chairman of the Japan Association of Travel Agents, Mr. Hiromi Tagawa to set up the new marketing arrangements. He will also meet with The Japanese Minister of Land, Infrastructure, Transport and Tourism, Hon. Kazuyoshi Akaba on broader areas of collaboration.


Jamaica will also be a major exhibitor at Tourism EXPO Japan 2019, expected to take place October 24 and 25. It is one of the largest tourism expositions of its kind in the world.


“India is now the fastest growing economy in the world, with a growing middle-class. They have perhaps the best wedding market in the world. Jamaica will be tapping into that. We have a representative in India now and work has already started. We are also partnering with Indian tour operators and travel agents,” Minister Bartlett.


He noted that improvement of the South American market has already started, with arrangements for receiving more visitors from the region beginning in December.


“LATAM, which is the largest and most important carrier operating in the South American area, will inaugurate a flight which will have three-rotations into Montego Bay on the first of December. We will go to Lima and be on that first flight which will be a historic event for tourism in Jamaica. Jamaica will now have 14 rotations coming from South America, starting from December,” said the Minister.


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