Jamaica to establish Centre of Tourism Innovation to boost its travel market

Published on : Tuesday, April 17, 2018

jamaicaJamaica plans to establish a Centre of Tourism Innovation through the Tourism Enhancement Fund (TEF).



The announcement by Jamaican Tourism Ministry was made during the 63rd meeting of the United Nations World Tourism Organization Regional Commission for the Americas (CAM) in Asunción, Paraguay.



Bartlett noted that the new model of Tourism Enhancement Fund has restructured to operate as Jamaica’s Centre of Tourism Innovation. This will create the added value that the tourism industry needs to go one step further, by being ahead of competition and defining the new ways in which Jamaica is going to remain top-of-mind in the travel and tourism industry.



The restructured Tourism Enhancement Fund will include new divisions such as the Tourism Linkages Network, the Jamaica Centre of Tourism Innovation and the Craft Development Institute.



Edmund Bartlett also shared that he provided members of the CAM with an update on the development of the Global Centre for Tourism Resilience and Crisis Management, which TEF’s Centre of Tourism Innovation has also been charged to assist with data management.



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