Published on November 21, 2024

Image generated with Ai
Japan experienced an all-time high of 3.31 million visitors last month, marking a new milestone in tourism. Fueled by the depreciated yen, this influx of travelers generated substantial income for the nation. Visitor numbers surpassed pre-pandemic records, as people eagerly explored Japan’s stunning autumn scenery. Tourist expenditures hit historic peaks, solidifying their role as a crucial driver of Japan’s economic growth.
Japan saw an unprecedented 3.31 million visitors last month, setting a new tourism milestone, according to official figures released Wednesday. The weak yen has fueled a tourism surge, channeling significant revenue into the country’s economy. This latest figure surpasses September’s 2.87 million visitors and breaks the previous monthly record of 3.29 million set in July, as reported by the Japan National Tourism Organization (JNTO).
By the end of October, nearly 30.2 million tourists had visited Japan this year, closing in on the all-time annual high of 31.9 million recorded in 2019 before the COVID-19 pandemic disrupted global travel.
Japan’s renowned autumn foliage played a key role in driving demand last month, attracting visitors from Asia, Europe, and North America. According to the JNTO, 11 countries and regions have already exceeded their annual records for tourists traveling to Japan.
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Visitors to Japan spent an impressive 5.86 trillion yen (approximately USD 37.72 billion) between January and September this year, according to preliminary data released last month. This figure has already surpassed the 5.3 trillion yen spent during the entirety of 2023, setting a new benchmark for spending over any 12-month period.
Tourism-related expenditures, which are considered exports in national economic accounts, are on track to become Japan’s second-largest export sector. This places tourism just behind the automotive industry and ahead of electronic components in terms of economic contribution.
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