Japan Airlines and J VALUE Work Together to Elevate Japanese Product Distribution in Bangkok

Saturday, November 2, 2024

Japan Airlines (JAL) and J VALUE have forged a strategic agreement to enhance the export of premium Japanese agricultural and marine products via Thonglor Nihon Ichiba, a prominent wholesale market located in Bangkok, Thailand. This collaboration is aligned with JAL’s Environmental, Social, and Governance (ESG) strategy, designed to support regional revitalization by leveraging its robust logistics network to transport top-tier Japanese products with efficiency and reliability, catering to the growing international demand.

J VALUE, renowned for its expertise in managing a diverse range of fresh products and organizing compelling promotional events in Thailand, will use its marketing strength to boost the profile of Japanese goods in the region.

This partnership is set to expand the market reach of Japanese products in Thailand, driving both consumer interest and sales through strategic events and marketing efforts. JAL and J VALUE’s collaborative approach also supports the Ministry of Agriculture, Forestry, and Fisheries’ goal of achieving 5 trillion yen in exports by 2030.

Key Initiatives

Integrated Logistics by JAL and Jupiter Group:
JAL, together with its forwarding partner Jupiter Group, will create a comprehensive logistics network that encompasses customs clearance and local delivery. This system will facilitate seamless air cargo transport, ensuring that Japanese agricultural and marine products are delivered in optimal condition with the help of precise temperature control and specialized packaging. This approach guarantees product quality while managing transportation costs effectively.

Market Penetration Through J VALUE’s Expertise:
With J VALUE’s established marketing and customer engagement capabilities in Thailand, the partnership will host various events to boost visibility and market penetration. These initiatives aim to elevate the profile of Japanese products, spark consumer interest, and stimulate export growth.

Company Overview

J VALUE CO., LTD.

• President and CEO: Yupharet Eakturapakal
• Founded: March 15, 2018
• Mission: Dedicated to “Bringing Japan’s Goods to the World,” J VALUE manages Thonglor Nihon Ichiba, a leading wholesale market for Japanese fresh food in Bangkok.
• Investment Structure: Backed by G-Yu Creative Co., Ltd. and Mikoshi Co., Ltd.

Market Overview

Thonglor Nihon Ichiba – Japanese Fresh Wholesale Market
Opened in June 2018, Thonglor Nihon Ichiba is Thailand’s first wholesale market exclusively focused on Japanese fresh products, operating under the motto “Bringing Japan’s Goods to the World.” The market provides high-quality, fresh Japanese products to local businesses at competitive prices. With the support of JAL Group’s logistics network and partnerships with producers throughout Japan, the market ensures that product quality, safety, and freshness are maintained at every step.

• Location: 87 Soi Akapat (Thonglor 13), Sukhumvit 55 Road, Klongtan-Nua, Wattana, Bangkok
• Activities: Wholesale distribution of Japanese fresh food, food service, event hosting
• Operating Hours: 9:00-19:00
• Open: Daily

The collaboration between JAL and J VALUE marks a significant step in promoting Japanese agricultural and marine products worldwide, establishing a pathway for sustainable growth and reinforcing regional economic strength.

• Condor Airlines Joins John F. Kennedy International Airport’s Terminal 6 as Its New Operational Base for Enhancing Passenger Experience Amid a Multibillion-Dollar Redevelopment

• AirBaltic Reaches New Heights in 2024 Transporting Over Eight Million Passengers Across Over Seventy-three thousand Flights Marking a Record-Breaking Year

• Jet2.com and Jet2holidays Honored as Leaders in the UK’s Customer Satisfaction Index for 2025

• Jeju Air Flight Disaster at Muan Airport Prompts Urgent Questions About Bird Strikes and Safety Protocols

• LOT Polish Airlines Connects Paris, The Fashion Capital, to Krakow with New Direct Route