We Are Japan campaign launched by All Nippon Airways

Published on : Saturday, August 4, 2018

All Nippon AirwaysAs Japan continues to prepare for Olympic Games in 2020, All Nippon Airways is airing a new communication platform in Europe.


The campaign is in sync with ANA’s ambition to bring Japanese spirit and treasured memories for its guests, extending beyond providing in-flight service and to enrich travel experience.



The brand has launched rich content like insider tips on dedicated platform  and is focused on Eat, Drink, See, Stay, Do, Discover, Go.It features stunning photography, exclusive film and expert insight that will create more appreciation of Japan.



In the pilot phase it has amassed over 5,000 fans and ANA is further further investing in the platform.



Nanako Murakami, manager, EMEA marketing and PR for All Nippon Airways, said that this was the best time for  ANA to celebrate its Japanese culture. ‘We are Japan’ reveals the story of ANA brand  and brings the brand in an authentic and vibrant way.



Japan is the 12th most visited country with around 28.7 million overseas travelers in 2017.As per figures by United Nations World Tourism Organisation Japan will be welcoming more than 40 million overseas visitors by 2020.

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