Jimmy Sarfraz appointed as General Manager at Signia

 Monday, February 14, 2022

A hospitality veteran with over 15 years of experience, Jimmy Sarfraz joins Signia by Hilton San Jose as general manager from Hilton San Jose and Juniper Hotel Cupertino, Curio Collection by Hilton in Cupertino, California, where he served as complex general manager.





In his new appointment, Sarfraz plays a pivotal role in driving plans for the re-opening of the landmark hotel.


He is responsible for all aspects of the two-tower property and will lead the team in hotel operations, from marketing and hotel administration to guest services and satisfaction.

Prior to arriving in San Jose, Sarfraz was a hospitality consultant for various hotels in Malta.

Before that, he held various Hilton leadership roles including hotel manager for the luxurious Conrad New York Downtown, Hilton’s first Conrad Hotels & Resorts property in New York, where he formed part of the pre-opening management team and opened the hotel in 2012.


Sarfraz has also held various hotel executive team roles outside of the U.S., including London Hilton on Park Lane and Hilton Malta.


Among his long list of accomplishments includes overseeing multiple property refurbishments and renovations and serving as chair of the HBID board, board member of Team San Jose, an innovative partnership that promotes San Jose as a destination to stimulate economic development across the city’s hotels, arts, venues, and San Jose Convention and Visitors Bureau.







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