Jin Jiang International Group takes part in ITB Berlin this year

Wednesday, March 21, 2018

This year, the annual ITB Berlin was held successfully from March 7 to 11.

 
As one of the largest comprehensive tourism enterprise groups in China, Jin Jiang International Group participated in ITB Berlin again with all of its major brands at booth 119, Hall 9, such as Jin Jiang Hotel, Louvre Hotels Group of France, Plateno Group, Vienna Hotels Group and Jin Jiang Tourism, displaying the abundant and high quality brand resources of Jin Jiang International Group to the global travel suppliers and audiences.

 
The booming tourism market of China is considered as a new growth point of the global tourism market by the global tourism industry. As the largest market of tourist source in the world, the outbound tourism industry of China maintained steady development in the last year. China is now increasingly favored by foreign tourists. The globalization strategy as well as investment and acquisition of Chinese tourism enterprises also exhibit the increasing influence of Chinese enterprises on the world tourism industry.

 
In recent years, Jin Jiang International Group maintained its base in China and took the global-oriented approach, constantly integrating global resource allocation and accelerating the globalization process. Firstly, it acquired the Louvre Hotels Group of France – the second largest hotel group in Europe, introducing this famous European brand to Asia; secondly, it made strategic investment in Plateno Group and Vienna Hotels Group. Currently, Jin Jiang International owns and operates 7,700 hotels and resorts in 67 countries and more than 550 cities with 800,000 rooms, becoming the fifth largest hotel group in the world.

 
By taking part in ITB Berlin this year, Jin Jiang International Group would further strengthen its strategy of “Global Footprint and Cross-border Operation”, accelerate the internationalization process, and will try to develop the national brand “Jin Jiang” into a world-famous hotel group with core competitiveness.

« Back to Page

• Explore Global Tourism Trends and Innovations at ITB Berlin 2025

• Dr. Rashmi Sharma IAS discusses Rajasthan’s tourism aspects at ITB Berlin 2024

• ITB Berlin 2024: “We are the cleanest state in the country,” Sheo Shekhar Shukla, MP Tourism Board

• Sustainability and AI: ITB Berlin Leads the Way in Shaping the Future of the World Travel Industry

• TTW Exclusive: YB Datuk Christina Liew shares Sabah tourism’s approach towards sustainability