J&K needs a comprehensive and exhaustive tourism policy

 Thursday, January 3, 2019 

Innovative, transformative and a well designed professional policy to give a much needed impetus to the tourism sector are most pertinent. For many countries like Portugal, tourism is the main economic mainstay and it remains one of the top most visited five countries in the world. Although India is the world’s 7th largest tourism economy yet China tops at 4th slot.

In Jammu and Kashmir, it has all that a tourist could aspire for to enjoy a holiday indulging in activities like mountaineering, trekking, rafting and other adventure tourism.
J&K is blessed with scenic landscape, meadows, lakes, rivers, valleys and snow capped mountains along with religious tourism but what is lacking is a comprehensive and exhaustive tourism policy. Everything is going on in an unplanned and directionless way.

Efforts should be carried on by all the stakeholders to make Jammu and Kashmir one of the most favored tourist destinations by taking steps which attract and promote tourism like encouraging investments in this sector, encouraging public private joint ventures to build necessary infrastructure, connectivity, roads , quality boarding and lodging, communication, publicity, hassles free booking , offering quality facilities, associated cultural and entertaining activities, traditional food shows among others.

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