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J&K to take several initiatives to remove tourism roadblocks in path to recovery

Tuesday, May 31, 2022

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Rajeev Rai Bhatnagar, Advisor to Lieutenant Governor, UT of Jammu & Kashmir, said, “Kashmir is an enchanting destination in terms of scenic beauty, environment and nature. I assure you that we will be able to very soon meet most of the shortcomings in terms of infrastructure, accommodation, transport, etc. Almost Rs 1 lakh crore has been invested to develop road infrastructure in J&K and airports will be equipped with night parking facilities which will ease travelling by air.”


He was addressing the seminar ‘FICCI Golf Tourism Summit and Golf Tournament’, organized by FICCI J&K State Council, jointly with the Ministry of Tourism, Government of India; Jammu & Kashmir Tourism (Host UT), Chhattisgarh Tourism (Partner State) and IGTA (Partner Association) from May 27th to 29th in Srinagar and Pahalgam.


Amitabh Jain, Chief Secretary of Chhattisgarh said, “Chhattisgarh is covered by natural Sal forests, wildlife and home to various cultures and traditions. Golf is a sport for passionate people and golf tourism gives the opportunity to not only play golf but also experience the destination. More variety of tourism products should be showcased so that tourists have a more experiences to choose from.”


Rupinder Brar, Additional Director General, Ministry of Tourism, Govt of India said, “It is encouraging to see an increase in tourist flow again. But it is not just about economics. We need to study carrying capacities and do things responsibly for sustainable experiences. For this to happen, there has to be a synergy between all the stakeholders. Jammu & Kashmir has opened up new destinations for tourists to experience. Chhattisgarh is one of the greenest states with rich art and culture. Both destinations offer numerous experiences to the tourist.


Anil Kumar Sahu, Additional Principal Chief Conservator of Forest and Managing Director, Chhattisgarh Tourism Board gave the presentation on Chhattisgarh Tourism highlighting the various tourism products of the state.


Sarmad Hafeez, Secretary, Tourism & Culture, Government of Jammu & Kashmir noted that J&K has seen the best tourist footfalls in the last five months.


The focus of the Panel Discussion was on the diversity of Tourism Products from Golf Tourism, MICE, Medical & Wellness Tourism, Agri-Herbal Tourism, Eco &Ethno Tourism, Sports Tourism to Adventure and Wildlife Tourism, which can be intricately linked together to provide a unique and memorable experiences for domestic and foreign tourists alike with a special focus on Chhattisgarh and Jammu & Kashmir.

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