Published on : Thursday, December 7, 2017
The tourism department of Jammu and Kashmir is now ready to focus on Malaysia and Thailand to invite foreign tourists after they receive ‘satisfactory’ number of tourists from both these nations in the last two years.
Mehbooba Mufti, the Chief Minister said on Tuesday that he had held a meeting with the stakeholders and directed the department to be geared up for different promotional activities in the next two months.
This department has 25 other states in its list of targets.
Mahmood A Shah who is the Director of Tourism feels that both the countries Thailand and Malaysia contribute a large portion of their foreign arrivals. This apart, they do not have any advisory in both these countries.
He said that tourists from both these countries have chosen Kashmir as a destination even during the last years of ‘uncertainty’ in the valley.
Shah mentioned that they had come in huge numbers, particularly Malaysians. Thailand is on second number in the list.
He said that the promotional activities were being held in collaboration with Travel Trade Federation (TTF) that is scheduled to commence later this month.
He also went on to state that the activities would comprise road shows that they would be organizing since last many years. He asserted that they had held about 10 to 15 shows in India itself.
Director said that the department requires some much needed great promotional campaigns to counter the ‘negativity’ about Kashmir in other states and nations.
The Chief Minister said that the department would be hosting about 25 road shows in the nation and also abroad in the upcoming two months. She has directed the department to make the tourism fraternity of the state partners in the different trade fairs in the nation and abroad.
An official has also mentioned that the tourism department has identified some places in India to hold road shows like Maharashtra, Gujarat, Chennai, Kochi, Hyderabad, Indore, Nagpur, Lucknow, Jaipur, Bangalore and so on.