Published on : Wednesday, April 10, 2019
To quote Kana Wakabayashi, the executive director of JNTO Sydney Office, “New Zealand has always been a market we have wanted to expand into, especially since we have already participated in local cultural events together with the Japanese embassy and local consulates. Now that New Zealand has been identified as an emerging market, we hope we can make a bigger impact and actively reach potential travellers.”
Marketing activities planned for New Zealand over the coming year include B2B seminars, exhibiting at local B2C events along with B2C marketing.
New Zealand witnessed a record number of visitors to Japan in 2018. JNTO plans to continue this positive momentum with more active engagement and educating the market about travel opportunities in Japan.
Besides New Zealand, JNTO and Japan Tourism Agency will be conducting promotional activity in three new secondary markets, i.e. Mexico, Switzerland and the Netherlands.
Existing primary target markets are China, Korea, Taiwan, Hong Kong, Thailand, Singapore, Malaysia, Indonesia, the Philippines, Vietnam, India, Australia, the US, Canada, the UK, France, Germany, Russia, Italy and Spain.