JNTO to partner with Further East in highlighting luxury travel in Japan

Published on : Tuesday, February 2, 2021

The Japanese National Tourism Board (JNTO) has decided to once again be the official partner of Further East. This collaboration will showcase different experiences of Japan’s world-renowned hospitality offerings, as well as a takeover of all Further East social channels, marking it the first such alliance between an JNTO and Further East.


Further East is Asia-Pacific’s most innovative high-end travel trade show. Uniting the world’s most original, Asia-Pacific focused travel brands, buyers and globally renowned media, our mission is to create a unique community that attracts the most forward-thinking minds in luxury hospitality.


Further East 2021 will be our most important edition to date, as we recharge luxury travel in the region and forge a brighter future for our industry.


With this in mind, we are delighted to welcome JNTO once again as an official partner of Further East and look forward to spotlighting some of Japan’s inspirational hospitality offerings.


The partnership will feature a cross-platform digital campaign through 1Q2021, including dedicated newsletters showcasing the country’s myriad attractions, from tradition-steeped heritage sites to gastronomic delights, as well as targeted content in TTG Asia and TTG Asia Luxury, and a week-long takeover of all Further East social channels.

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