JOE & THE JUICE Expands into Mexico City: A Milestone in Global Growth

Published on November 30, 2025

JOE & THE JUICE, a global lifestyle café brand, has officially opened its first store in Mexico City. This marks the company’s entrance into Mexico and brings its total number of markets worldwide to 23. The store’s grand opening took place on November 27, following a soft launch earlier in the week. This expansion is an important part of JOE & THE JUICE’s global growth strategy, signaling its continued commitment to offering its unique products and community-driven atmosphere to new markets.

Enhancing the Tourism and Travel Scene

The opening of JOE & THE JUICE’s first Mexican location presents an exciting new addition to Mexico City’s vibrant tourism and food culture. With the brand’s distinctive combination of healthy juices, coffee, and gourmet sandwiches, it adds a unique flavor to the local culinary scene. Tourists and travelers visiting Mexico City now have another exciting venue to explore during their stay. The café’s inviting atmosphere and handcrafted offerings make it an ideal stop for those seeking a casual yet energizing experience.

Partnerships Drive Global Expansion

The brand’s international expansion is made possible through strong partnerships with high-quality, local franchise partners. These collaborations allow JOE & THE JUICE to scale rapidly while ensuring alignment with local market demands and values. In Mexico, the company has teamed up with a trusted local partner to manage this new store. This partnership model reflects the company’s strategic approach to entering new markets with a focus on quality and sustainability, which will play a role in enhancing the café’s long-term success in Mexico.

Global Presence and Growth Trajectory

Founded in Copenhagen in 2002, JOE & THE JUICE has grown steadily over the years. The brand now operates more than 460 stores globally, spanning Europe, the Middle East, Asia, Africa, and the Americas. With its broad network of locations, the brand is well-known for offering more than just food and beverages; it promotes a sense of community and energy. As the company continues to expand its footprint across new regions, it is becoming an increasingly important player in the global café market.

Appealing to Both Locals and International Tourists

The brand’s unique appeal lies in its ability to connect with both local customers and international visitors. For tourists exploring Mexico City, JOE & THE JUICE provides an energizing break from sightseeing, offering a welcoming space to relax and recharge. Whether you’re grabbing a smoothie before heading to a nearby landmark or sitting down for a coffee break, the brand’s focus on quality service and healthy offerings enhances the overall experience for travelers. As more people visit Mexico City for leisure, this new café offers a modern and health-conscious option for dining.

International Expansion with a Local Touch

In addition to its global footprint, JOE & THE JUICE continues to build relationships in each new market, adapting its menu and services to the preferences of the local population. This ability to offer something familiar yet tailored to the local community has helped the brand find success across multiple continents. The new store in Mexico City is no exception, as the brand aims to integrate seamlessly into the local scene while offering its global signature products.

What This Means for Mexico’s Tourism Industry

JOE & THE JUICE’s entrance into Mexico City has the potential to boost the city’s tourism appeal. The café offers a perfect stop for both tourists and locals looking for a quick, nutritious meal or beverage while on the go. Its location in the heart of one of the most dynamic cities in the world will likely attract a steady stream of international visitors, adding to Mexico City’s already impressive tourism landscape. With its expansion into a 23rd market, the brand shows its ongoing dedication to becoming a part of the global tourism experience.

A Look to the Future

Looking ahead, JOE & THE JUICE plans to continue expanding its presence worldwide. With a proven track record of success in both company-owned and franchise-operated locations, the brand is set to capture the attention of new markets while strengthening its existing ones. The opening of its first store in Mexico City is just the beginning of its larger plan to tap into more international locations, bringing its healthy, lifestyle-focused offerings to travelers and locals around the globe.

Image Source: AI