Johor Tourism Gets a Major Push

Wednesday, March 2, 2022

In Johor, a state in Southern Malaysia, tourism activities in all the prime destinations have been revitalised after different financial revival efforts and control measures of Covid-19 were conducted.

Tourism is one of the major economic drivers of Johor as the state is blessed with an extensive beach, island destinations, eco-tourism hotspots, along with attractions related to leisure, heritage and shopping.

In Malaysia, Johor is the only state in the country to host an international theme park named the Legoland Malaysia Resort in Iskandar Puteri.

Under the 2022 state budget, the tourism players in Johor were given due attention which was tabled on Nov 18, 2021.

To Tourism Johor, an allocation of RM14 million had been channelled for the execution of campaigns that would encourage the sector as the country tried to get accustomed to the pandemic restrictions.

Also, a total of RM1.5 million worth of tourism vouchers were introduced. This would stimulate the hotels as well as selected sectors in shopping and retail. 

To develop and improve tourism facilities in districts, homestays, “desa stays” and national parks, a total of RM5 million had been allocated as well.  At the same time, the 2014-2023 Johor Tourism Master Plan would be reviewed to make sure that the direction of the sector could be planned in the right way and in line with the latest trends.

Even though still depending on local visitors, tourism has gained new hope and relief among its players.

Mohammad Shafik Farhan Rahmat,  Bluewater Express manager, explained that the number of passengers using his ferry services from here to Pulau Tioman had been increasing in numbers. 

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