Joss Croft to join UKinbound as chief executive

Tuesday, September 11, 2018

Joss Croft will join UKinbound as chief executive officer. He holds more than 25 years of experience at the UK department for international trade and Visit Britain.

He has an in-depth understanding of international business and its visitor’s economy.

At present he serves as the director of network communications at the department for international  national. He was earlier the managing director of marketing at the department and its predecessor, UK Trade and Investment.

He was responsible for the trade policy marketing communications for the UK government and successfully built a strong UK   proposition in the key industrial areas.

For 16 years he worked with Visit Britain and took a number of senior position like the manager Spain and Portugal and was also the head of business visits and events. He later turned into the marketing director.

He is known to implement the global ‘Great’ Britain campaign  and initiated a strong working relationships with a variety of UK institutions and international destinations.

Croft was thrilled to  join UKinbound at a critical time for Britain’s international tourism industry. He said that tourism provides jobs across the United kingdom and it represents ten percent of all UK GDP.

He was looking forward to work with the association’s membership and colleagues to grow in the coming years . He will be joining on November 26^th .

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