Karnataka unveils new tourism policy for generating jobs and attracting tourism investments

Published on : Tuesday, September 29, 2020

Celebrating ‘World Tourism Day’, Karnataka unveiled a new tourism policy for generating 10-lakh jobs and attracting Rs. 5,000 crore investments in tourism by 2025.

“Our aim is to increase the contribution of tourism to 20 per cent from 15 per cent of the gross state domestic product (GSDP) and attract more domestic and overseas tourists across the state, which has more to offer than rich flora and fauna,” said Karnataka Chief Minister B.S. Yediyurappa.

Initiating a new era in tourism battered by the corona pandemic since March, the five-year policy envisages a 360-degree marketing strategy for promoting Karnataka in domestic and overseas markets by leveraging its brand (One State, Many Worlds) for more visitors and to position itself as the most preferred destination in the sub-continent.

“The policy aims comprehensive development of the sector across the state with focus on attraction, accommodation, accessibility, amenities and activities,” said Karnataka tourism minister C.T. Ravi.

Besides promoting heritage tourism, the policy pitches for agri and rural tourism, showcasing farming activities and the rural life across Karnataka, including its local traditions, arts, culture, people and their cuisine.

“Heritage tourism will be promoted with focus on exploring and experience. Measures will be taken to popularize the culture of Lambani and Adivasi communities at national and international levels as a special attraction to tourists from the world over,” said Ravi.

Karnataka is home to a rich world heritage, wildlife, waterfalls and more. The new tourism policy would promote new destinations, as well as attract more investments and greater job opportunities in the tourism sector.

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