Published on : Tuesday, July 28, 2020
Lately, a new face has been selected at the Anguilla Tourist Board.
The Anguilla Executive Council has declared the appointment of Tourism Entrepreneur and Lifestyle Connoisseur, Kenroy Herbert, as the new Chairman of the Anguilla Tourist Board (ATB). As Chairman, Herbert will guide the seven-member Board in looking after the worldwide operations of the Anguilla Tourist Board in all source markets.
Chairman Herbert and the Board will be entrusted for tactfully administering Anguilla’s promotional, sales and marketing efforts, on island as well as overseas, to tourism arrivals bigger while optimizing the benefits of the industry for the residents of Anguilla.
As an eminent businessman in hospitality and lifestyle, Chairman Herbert is pretty familiar with the tourism industry of Anguilla and its potential. As President and Founder of Leviticus Lifestyle & Travel, an award-winning lifestyle management company, Chairman Herbert has been offering unbounded, one-of-a-kind luxury experiences for travelers with huge financial assets through a hand-picked team of creative individuals.
To quote the Minister of Tourism, the Hon. Haydn Hughes, “With rich experience in hospitality, designing and delivering unique vacation and travel experiences, Chairman Herbert is the ideal person to take up the chairmanship of the ATB at this time. I am confident he will successfully guide the Board and the organization in positioning Anguilla as the leading destination not only in the Caribbean, but also in the world.”
To quote Chairman Herbert as he expressed his appreciation on his new appointment, saying, “I am honoured to have been appointed to such a significant position within the Anguilla Tourist Board. I wish to extend my sincerest gratitude to the Minister of Tourism for his vote of confidence.”
“My new chairmanship is an incredible opportunity to make a difference at a critical time in our tourism industry. I look forward to faithfully serving the people of Anguilla, growing Anguilla’s market share and the variety of immersive experiences for visitors gracing our shores.”
In his new role, Chairman Herbert’s priorities include the selecting the Director of Tourism, the developing the arrival and departure experiences for all, a constant rise in visitor arrivals from current as well as rising markets, the development and improvement of the Anguilla/St. Maarten dock facilities, and the rise of tourism revenue via exploration of new niche markets like regional tourism and local experience tourism.