Published on : Friday, October 4, 2019
From free hikes to Nakuru county’s world-famous Menengai Volcanic Crater, where steam can still be seen coming out, to tours of Lake Nakuru National Park, where hordes of pink flamingos gather to feast on algae blooms, to local food and handicrafts, the region’s charms were on full swing.
In keeping with this year’s theme for World Tourism Day, “Tourism and Jobs,” county officials were hopeful that the rapidly increasing tourism industry could help bring in Nakuru’s once-slothful labor market with some much-needed energy.
“One in ten people worldwide are employed in the sector,” said David Mwangi, chairman of the county’s tourism association. “It’s the only resource that can’t be exported; you have to consume tourism at the source.”