Kenya: Easter sees a boon for hotel occupancy

Wednesday, March 29, 2023

The Kenya Tourism Board (KTB) is predicting a 10% increase in bed occupancy for the domestic market, with Nairobi being a key source. This increase is attributed to the ongoing domestic tourism campaign called ‘You Deserve a Holiday’, which brings together private players promoting domestic travel packages.

The Kenya Tourism Board (KTB) regional manager, Alex Tunoi, spoke during the promotional campaign activities in Nanyuki and noted that the increasing interest among Kenyans to travel and explore their country was also a major boost to the campaigns. The Easter period is one where increased domestic travel is recorded, and the campaign will provide the domestic market with more affordable travel opportunities. Tunoi said, “Our projections show that bed occupancy will rise as we near this crucial holiday period.” Emerging destinations such as Nanyuki are expected to offer great opportunities for visitors.

Tunoi has led a team of over 20 trade partners, comprising tour operators, hoteliers, travel agents, and airlines, in visiting various counties and corporate organisations to bring holiday offers to their doorsteps. The campaign has seen many organisations, including golf clubs, malls, and churches in Machakos, Kisumu, Eldoret, Nakuru, and Laikipia being engaged. The Laikipia phase saw significant participation, with KTB and the travel trade engaging in various activations around malls, golf clubs, and churches, including visits to various attractions such as the Olpajeta conservancy and the Fairmont Mount Kenya Safari Club, which is a popular draw for tourists in the region.

With this being the penultimate phase of the campaign before heading to Mombasa, Tunoi added, “We expect that Kenyans will now have a reason to enjoy their own country.” The campaign aims to encourage Kenyans to explore their own country and enjoy the many attractions it has to offer.

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