Published on : Tuesday, September 24, 2019
Kenya will host an international tourism fair in early October to bring influential travel trade representatives from more than 50 countries to promote the country as a tourist destination, organisers said on Monday.
Kenya Tourism Board (KTB) said the Magical Kenya Travel Expo (MKTE), set to be held from Oct. 2-4, will showcase what Kenya has to offer as an up-market, high-value and safe destination offering diverse tourism experiences.
“We shall showcase our rich products and experiences to enable buyers get a first-hand exposure of what magical Kenya has to offer before a three-day exhibition,” said KTB chief executive officer Betty Radier.
The tourism exposition will be preceded by tours organised for the business buyers to different tourism attractions across the country from Sept. 27 to Oct. 1.
Radier said that the expo presents an opportunity for 211 local exhibitors including hotels and travel agencies to benefit from a cost-effective promotional platform.
Kenyan tourism players are optimistic that the year of 2019 will report more arrivals given reduced insecurity incidences and good business environment buoyed with transformative strategies on tourism promotion and marketing by KTB.
“We can already witness the positive outlook in the third quarter of the current year (July-September) in which international arrivals closed at 604,690, compared to same period last year which posted 587,385 arrivals. This is a growth of 2.9 percent,” Radier added.