Published on : Monday, June 7, 2021
On Sunday, an official of tourism marketing body of Kenya explained that in motor sports, the government is planning to leverage on the global appeal in order to boost up local tourism sector.
Allan Njoroge, acting CEO of Kenya Tourism Board, stated that the motor sports sector is re-positioning itself to make the most from the World Rally Championship (WRC) Safari Rally Kenya which will kick-start from June 24th and will continue till 27th in Naivasha, a scenic town in Nakuru County.
In a recent statement issued in Nairobi, Njoroge explained that the 2021 WRC event which had been postponed last year because of the pandemic came at an important time when Kenya is keen to open its tourism fully and offered an opportunity for the world to see some of the best attractions of the country.
He further explained that the event that was born in 1953 as the East African Coronation Rally will be televised to huge number of people worldwide.
Njoroge also disclosed that more than 850 million viewers are hoped to see the event in its 14 rounds with a total of 13,452 broadcast hours projected through the event.
The official explained that the link of the event with the fame of Kenya as an authentic safari destination will be strengthened with live coverage of the media of the rally cars traversing through wild, scenic and beautiful locations across the country.